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Expero
Case Study

Improved web performance + social media strategy

Expero

The genesis

With offices in Texas and the Canary Islands, Expero is a software company comprised of industry experts that create custom software for clients worldwide.

Houston, we have a problem

Expero already had an in-house UX design team with a good idea of what they wanted. But, they needed an expert with strong web design and development experience to execute the new concept on a site that had already been built, maintained, and owned by multiple developers.

Once we started unpacking the different layers of the site, hmpsn studio discovered three challenges:

1

Expero needed someone to clean up the build and the code. Finding a solution to their problems wouldn’t be an easy evaluation, as their site was intricate and had exchanged many hands over the years. Plus, as a tech company, Expero is held to a higher standard for having clean site code — which was just a little added pressure for us.

2

Expero had been turning out lots of amazing content, but it just wasn’t being seen by clients. They needed a strategy to activate their social media channels that attracted their followers to engage in their content and webinars. 

3

They wanted customers to be able to find content easily, but with their existing tools and site structure, that just wasn’t possible. Expero had multiple content management systems (CMS) and mismatched template pages that didn’t fit in the same structure. Without a complete overhaul, live search-and-sort was impossible.

The quantum leap

After understanding their need for enhanced web functionality and content engagement, we outlined a plan to help them turn their challenges into wins.

Executed their new creative vision by immersing ourselves in the original code

We learned exactly how the original creators built the site, studied the updates implemented over the years, cleaned up the code, and maintained common classes for quick site load and general cleanliness. And to fully realize Expero’s vision, we even mastered building with rem units — getting the HTML sizing just right. Going the extra mile and educating ourselves on the original site construction helped us bring their site to life.

Created a live search-and-sort tool that categorized all content in one place

The development of this tool proved more complex than previously thought. During our initial research, we discovered that their various template pages were incompatible in the same structure. We sifted through multiple CMS collections, accounting for variances in the different pages, and worked to get data living in all the right places and templates correctly sized. Eventually, we stacked usable data on top of each other to live in the same collection in the hopes of making it work. Any chance of success hinged on this critical component. And guess what — we did it. We’re really proud of accomplishing what once seemed impossible. Check out Expero’s Resource Center here.

Activated a social media strategy that realized higher engagement on existing platforms

We asked Expero about their social media goals and greatest sales opportunity.

They had quick and clear answers:

  1. Online traffic and engagement
  2. Webinar registrations

Expero knew that if they could catch a prospect’s attention, they could convert them with what they had to offer. (Their custom software is just that good). Our strategy accounted for their objectives, and we developed a content plan to help drive more traffic to the resources they were already cranking out. This included: 

  • Two posts per week to their LinkedIn channel with specific call outs to educate prospective customers on their different types of software
  • Social graphics to let their network know about upcoming webinars as well as the in-person conference events their team would be attending
  • Social strategy consulting to help their team maximize the number of eyes their posts received by having them reshare to their own personal Linkedin pages

With every client comes a story. Whether from humble beginnings or a lucky break, they create and do things that matter. Then, they come across a challenge – in web design, development, strategic consulting, project management, and the list goes on.

And then the stars align, and they find us over at hmpsn studio. Take a look at some of our client success stories and see if we already have a solution or two for you.

The scientific conclusion

Expero had already turned a lot of amazing content — they just needed a way to get more eyes on it. Our web optimization and tactical social strategy helped them shine brighter. 

And now, even after we redesigned their website for them, we still work together all the time on various projects. In fact, they’re one of our retainer clients. And because of this, we can offer more to them by making sure we deliver quality work as part of those allotted hours. If they aren’t using our time for web development, we lean into social strategies or other identified business needs and opportunities. 

We have an easy communication style, and there’s an invaluable trust here. They renew every quarter. No questions asked.

We’re proud to have worked on a world-class software company’s site. That means these software experts trust us as web development experts — and that’s saying something. That’s saying a lot.

Expero

With every client comes a story. Whether from humble beginnings or a lucky break, they create and do things that matter. Then, they come across a challenge – in web design, development, strategic consulting, project management, and the list goes on.

And then the stars align, and they find us over at hmpsn studio. Take a look at some of our client success stories and see if we already have a solution or two for you.