Our client, a successful employer branding agency serving high-growth tech companies, had a dilemma: After completing strategic projects for clients, how could they keep the relationship (and revenue) going? They needed an engine to help drive additional income *and* help them win more new business. We lent our tech and business chops to help solve it all.
In considering the agency’s problem to be solved, we identified 3 gateways to success:
As an employer branding agency, our client had an untapped opportunity to create and influence online touchpoints for job seekers. We believed that building an offering around digital deliverables could unlock a goldmine of new revenue streams.
It wouldn’t serve the agency if this new offering was tedious and messy. We needed to create a scalable process for wireframing, design, and development that would be seamless for both the agency and their clients.
It wasn’t hard to see that the typical journey of a job seeker had plenty of room for improvement. We realized we could set a higher standard for candidate touchpoints, creating a slick final product that would impress users and attract new business at the same time.
We gave our employer branding agency client the strategy and tools to take their offering to a more profitable level.
Our big idea to help the agency drive greater lifetime value for each client was a new offering: custom, career-focused microsites. Where the agency once stopped at strategy and content writing for clients, now they could extend each project into more deliverables and revenue. We gave them the skills and a templatized system to design and develop each microsite with efficiency and polish.
The microsites were intentionally designed to be a flexible, customizable playground for clients. Each one had the option to incorporate relevant blog posts, employee videos, event image galleries…you name it. The microsites were not only a brand-boosting, talent-attracting deliverable for agency clients, they made great show pieces to woo new business.
We also gave the agency a way to offer a slick piece of technology to their employer branding clients: a real-time job board, embedded in each career microsite. This allowed the agency’s high-growth clients to have their latest open roles flow into their microsites on autopilot, while also giving their prospective applicants a seamless experience. We also designed job description pages to be inviting and dynamic, featuring quotes from relevant team members.
Another repeatable, revenue-driving deliverable for the win.
The beauty of the microsites was that they also opened doors to even more work for the agency. The deliverable provided several natural opportunities for add-on sales in the form of blog post writing, employee photo shoots, additional web pages, and more. Once a website gets underway…you never know where it might go.
With our robust yet efficient new client service offering, the agency’s walls finally came down. This work sent them on a tear of high revenue and new business wins that saved them from stagnation. Digital services and systems prove their worth, once again.