Job Portraits
Case Study

Customized scalable product built to increase revenue

Job Portraits

The genesis

Job Portraits is a large employer branding agency whose mission is to help skilled tech teams find their best candidates using solutions customized to client needs.

Houston, we have a problem

It’s easy to see why Job Portraits had found moderate success — they crank out stellar content and services for their customers. But after a closer evaluation, we determined the reasons they couldn’t jump from moderate to exceptional were three-fold:

1

Before connecting with hmpsn studio, they had minimal web design and development capabilities. Their web presence lacked UX functionality and modern design. It didn’t elevate their exceptional deliverables and solutions to where they needed to be. They needed a web design and development partner – a trusted ally who had a proven skillset that brought dollars in the door and enhanced overall client satisfaction.

2

Job Portraits lacked a white-labeled solution for their clients to host the content they were creating on their clients’ behalf. Content is king — unless it has no place to show itself off. And creating a dedicated space for it to live would be the key to an immersive experience for their candidate audience.

3

Job Portraits was and still is growing — fast. They were kicking off creative projects for clients in all kinds of industries, from financial tech and interactive livestreaming to dating and connection apps. And frankly, although thrilled with their flood of new conversions  they needed someone who could come in and support clients from an account management perspective — outside of the web development space.

The quantum leap

We forged a plan to get their vision lifted off the ground — and to ultimately create a dynamic tool where their clients could host the employer branding content that Job Portraits was creating for them. Here’s what we did for them:

Gave them the tools to provide web strategy, design, and development

The team at Job Portraits knew nothing about web design and development. We built their aesthetic and web performance from the ground up – outlining a color palette, stylized iconography, web layout, an optimized user experience and much more. And then, we turned around and showed them how to do this themselves.

You’ll have to see it to believe it.

Built a scalable job board solution that accounted for live search-and-sort

We logged light-years of work developing an applicant interface tool that directly integrated their clients’ existing Applicant Tracking System (ATS) with the job board the candidates can see on the site. Take a look.

It was a big problem that we’re proud of solving. Our work here transformed the way that Job Portraits conducts business.

Job Portraits now has a fully functional career microsite template they can sell again and again. And we developed that conversion-based product for them.

Created a revenue-based client relationship strategy with clear KPIs

Genuine satisfaction from both a quality and quantity perspective is always the end goal for our clients. We developed a sales-driven strategy for them that targeted true sales opportunities that helped increase the revenue and client account value.

Our account management work included:

  • Identifying upselling and cross-selling opportunities within existing sales journeys
  • Developing new tools and competencies which led to additional client conversions
  • Helping grow key accounts resulting in extraordinary revenue numbers

With every client comes a story. Whether from humble beginnings or a lucky break, they create and do things that matter. Then, they come across a challenge – in web design, development, strategic consulting, project management, and the list goes on.

And then the stars align, and they find us over at hmpsn studio. Take a look at some of our client success stories and see if we already have a solution or two for you.

The scientific conclusion

Overall, we built six career microsites. And that’s just the scope of this case study. Job Portraits is the client that sparked the beginning of hmpsn studio and is also our largest and most-tenured client to date. Our teams still work seamlessly together on an ongoing basis. Their wild success is the reason why we’re confident our approach will work for any client. And has worked for countless clients ever since.

Our efforts resulted in:

Job Portraits
6
career microsites built
150+
employees in collaborative workshops
$400k+
generated through upsells, web work, and account management

And now, we’ve got four more sites in the pipeline and counting. Their universe is limitless.

Before hmpsn studio stepped in, Job Portraits was a content-only agency. With our help, they now offer turnkey career sites they know are reliable and user-friendly — all with the reliable tech to back it up.

With every client comes a story. Whether from humble beginnings or a lucky break, they create and do things that matter. Then, they come across a challenge – in web design, development, strategic consulting, project management, and the list goes on.

And then the stars align, and they find us over at hmpsn studio. Take a look at some of our client success stories and see if we already have a solution or two for you.

hmpsn studio brought an entire skillset to our company that allowed us to develop new offerings for our clients. Josh has been an incredible thought partner at Job Portraits. I have total confidence that whatever I put in front of Josh will be successful.
Jacqui Gibson-Clark
CEO